Today, the market requires FMCG companies to promptly respond to changes in consumer behavior and adjust to new trends in order to sell goods efficiently. Merchandising agencies provide assistance to FMCG companies and retailers by taking on merchandising tasks while their clients can focus on other objectives such as product line expansion, marketing campaigns, analytics, …
How a Merchandising Agency Halved the Time to Audit an Outlet Read More »
Computer Vision for retail is no longer a viral topic, but a real investment that pays off and brings benefits: it improves time for outlet audits and increases the planogram compliance rate. But at the same time, such projects have not yet become a widely spread practice. In this article, we will analyze why companies …
Computer Vision in FMCG and its Deployment in 3 Weeks Read More »
The retail industry has undergone a profound metamorphosis in recent years, fueled by technological innovations that are constantly redefining the shopping experience. Computer vision stands out as one of a transformative force. It is reshaping the way retailers engage with customers, manage operations, and thrive in an increasingly digital world. Continue reading this piece to …
Seller, buyer and product are the three main components of trade. No matter how this form of human activity has changed over the past millennia, these components remain unchanged. While changes take place all the time, it is very difficult to observe them in the short term. However, it is possible. Mike Savitsky, Tech Lead …
5 Offline Shopping Trends that will Affect Retail in 2023 Read More »
The Importance of Shelf Monitoring and the Current Monitoring Practices Product monitoring facilitates effective management of shelf positioning, product availability, and competitor actions. It helps identify problematic areas, such as competitors in advantageous positions, stockouts, etc. Furthermore, continual monitoring makes it easier to evaluate merchandising operations, like the placement of point-of-sale items and promotional displays. …
How to Choose the Optimal Solution for Shelf Monitoring in Retail Stores Read More »
In today’s fast-paced world, FMCG (Fast-Moving Consumer Goods) companies are constantly seeking innovative solutions to enhance their operations and gain a competitive edge. One such groundbreaking technology that these companies have embraced is computer vision. By leveraging computer vision, FMCG companies can streamline processes, improve accuracy, monitor the competitive environment, optimize planograms, and revolutionize their …
Challenges in Implementing Computer Vision Technologies in Merchandising Read More »
Merchandising agencies are increasingly taking interest in technologies that automate their processes and enable them to do more in less time. Today, speed, quantity and quality are the main ingredients for success, and automation allows achieving high performance for each. In this article, retail automation experts from IBA Group will explore how computer vision can …
Computer Vision for Merchandising Agencies: Application and Benefits Read More »
A planogram is a helpful tool for FMCG and CPG companies, helping them boost sales. It shapes the arrangement and showcasing of products on store shelves to increase product visibility. A well-designed planogram can help a business strategically garner customer attention and influence purchasing decisions. Planograms also have the ability to help businesses utilize shelf …
Microsoft Excel vs. Plano Creator: Overview, Weaknesses, and Strengths Read More »
FMCG brands are seeking to attract the younger generation to their products. Young people are a difficult target audience, they pay no regard to conventional advertising methods, and companies have to invent new promotion channels. Therefore, companies turned their attention to TikTok. In this article, we talk about how to promote on TikTok and show …
What Does A Store Audit Include? Merchandising audits are a structured process for detailed and structured checkups for retailers. These checkups are designed to ensure the retail stores comply with the agreements that you have made regarding the following in-store elements: Shelf space Promotion Product location Product displays Pricing Retail audits can have different kinds …
Top 3 Difficulties When a Merchandiser Performs a Store Audit Read More »
