Your retail store can benefit significantly from employing effective merchandising tactics. Customers prefer to buy at a store that uses effective merchandising techniques to boost customer engagement and has well-stocked shelves. You may be able to enhance sales by helping to increase product visibility. It is now simpler for businesses to make efficient use of …
How Can FMCG/CPG Companies Use Analytical Dashboards? Read More »
A planogram is a comprehensive plan that helps design any retail store’s layout. These planograms focus on directing the customer’s attention to specific areas within the store. These also impact the points of sale within the retail store to maximize sales and revenue. These planograms have different names, such as: POGs Retail schematics Shelf space …
Planogram in Pharmacy: Why you should try a Planogram Today Read More »
Hire in-house professionals or engage a third-party company? FMCG/CPG companies often face this issue. Two years ago, almost 90% of all CPG companies outsourced part of their processes to a third-party company and, in general, were satisfied with its results. But is outsourcing really that good? This article examines the pros and cons of hiring …
In-house merchandisers vs. Outstaffing vs. Outsourcing Read More »
Merchandising is the presentation of goods in a store. FMCG manufacturers and distributors use merchandising tools to manage customer attention and increase sales of the target products. Merchandising tools include the arrangement of racks, a certain layout of goods on the shelves, the location of POS materials (price tags, promotional stickers, wabblers, etc.). It’s not …
Top 5 Merchandising Mistakes Resulting in Decreasing Sales Read More »
What 2020/2021 Looked Like The holiday season is the prime time for the business world. People love spending time with their loved ones and purchasing items they love. The businesses understand this sudden market change, which is why there will be a lot of sales during the holiday season. Although the market always sees a …
A Comprehensive Guide on Holiday Shopping: How Consumer Behaviors Changes Read More »
Why analytics matters FMCG companies are good at analyzing sales at the store level: how the product is sold, the percentage of defective goods, which brand is more popular, and which is less. This is a common practice. But not everyone is able to analyze what happens to a specific product on a specific shelf. …
In 2025, companies will face new challenges due to people’s increasing demands for a quality shopping experience, and their interest in digital innovation. So businesses will have to accommodate change. According to statistics, the AI market in fast-moving consumer goods and retail is growing by almost 9% annually and will reach $1.565 trillion by 2033. …
10 FMCG Trends Popular for 2025: Top Company Cases Read More »
The objective of every manager is to create working environment enabling employees to be highly engaged in their work. This is a challenging task. As evidenced in practice, merchandising is a business area with high staff turnover and low bonuses. Here we’ll try to figure out how to establish a clear and consistent employee loyalty …
Motivation Program for Merchandisers: Essential Aspects Read More »
The retail industry has seen rapid growth in the last couple of decades. According to Statista, sales in the retail industry reached $ 6.6 trillion in 2021, making it a hyper-competitive market. In order to stand out in this hyper-competitive market, many retailers rely on merchandising. Small retail businesses take the services of professional visual …
Placing goods in your retail space may seem simple. But in fact, this is a complex and intentional process that helps manage people’s attention, forcing them to purchase the right products and make impulse purchases. This article will explore the role of planograms in this process, their types, and methods to create an effective planogram. …
Effective Planogram, or How to Properly Display Your Product on a Shelf Read More »
