Merchandising is the presentation of goods in a store. FMCG manufacturers and distributors use merchandising tools to manage customer attention and increase sales of the target products. Merchandising tools include the arrangement of racks, a certain layout of goods on the shelves, the location of POS materials (price tags, promotional stickers, wabblers, etc.). It’s not …
Top 5 Merchandising Mistakes Resulting in Decreasing Sales Read More »
What 2020/2021 Looked Like The holiday season is the prime time for the business world. People love spending time with their loved ones and purchasing items they love. The businesses understand this sudden market change, which is why there will be a lot of sales during the holiday season. Although the market always sees a …
A Comprehensive Guide on Holiday Shopping: How Consumer Behaviors Changes Read More »
Why analytics matters FMCG companies are good at analyzing sales at the store level: how the product is sold, the percentage of defective goods, which brand is more popular, and which is less. This is a common practice. But not everyone is able to analyze what happens to a specific product on a specific shelf. …
In 2025, companies will face new challenges due to people’s increasing demands for a quality shopping experience, and their interest in digital innovation. So businesses will have to accommodate change. According to statistics, the AI market in fast-moving consumer goods and retail is growing by almost 9% annually and will reach $1.565 trillion by 2033. …
10 FMCG Trends Popular for 2025: Top Company Cases Read More »
The objective of every manager is to create working environment enabling employees to be highly engaged in their work. This is a challenging task. As evidenced in practice, merchandising is a business area with high staff turnover and low bonuses. Here we’ll try to figure out how to establish a clear and consistent employee loyalty …
Motivation Program for Merchandisers: Essential Aspects Read More »
The retail industry has seen rapid growth in the last couple of decades. According to Statista, sales in the retail industry reached $ 6.6 trillion in 2021, making it a hyper-competitive market. In order to stand out in this hyper-competitive market, many retailers rely on merchandising. Small retail businesses take the services of professional visual …
Placing goods in your retail space may seem simple. But in fact, this is a complex and intentional process that helps manage people’s attention, forcing them to purchase the right products and make impulse purchases. This article will explore the role of planograms in this process, their types, and methods to create an effective planogram. …
Effective Planogram, or How to Properly Display Your Product on a Shelf Read More »
Manufacturers collect a large amount of information from suppliers, stores, merchandisers. But this data helps to evaluate the production (manufacturer) efficiency and benefit the business only when it is correctly analyzed by the company: the necessary metrics are monitored and there is an understanding of what the data shows, together with an answer to the …
15 Key Metrics FMCG Manufacturers Should Analyze This Year Read More »
Plano Creator Module of Goods Checker: Its Functionality and Evolution Mike Savitsky, tech lead at IBA Group, and his little assistant Johnny continue to talk about Goods Checker, an IT solution for FMCG companies and distributors. Today Mike tells you about the Plano Creator module: its functionality and evolution. Watch the video now!
A planogram plays a crucial role in merchandising by determining whether shoppers will notice a specific product among all the items on the shelf. However, even the most well-thought-out planogram is useless without accurate execution in the actual store layout. Poor display execution leads to lower sales and reduced brand visibility. Products often end up …
Basic FAQs about Using Computer Vision in Retail Read More »
