Startups know the rule: you have 30 seconds to pitch an investor in an elevator. A brand on a retail shelf gets even less time. Shoppers spend 5 to 10 seconds in front of a display and either pick up a product or move on. A chaotic shelf wastes those seconds because nothing catches the …
Effective Planogram: What It Is, Key Principles, and Product Display Examples Read More »
Manufacturers collect a large amount of information from suppliers, stores, merchandisers. But this data helps to evaluate the production (manufacturer) efficiency and benefit the business only when it is correctly analyzed by the company: the necessary metrics are monitored and there is an understanding of what the data shows, together with an answer to the …
15 Key Metrics FMCG Manufacturers Should Analyze This Year Read More »
Plano Creator Module of Goods Checker: Its Functionality and Evolution Mike Savitsky, tech lead at IBA Group, and his little assistant Johnny continue to talk about Goods Checker, an IT solution for FMCG companies and distributors. Today Mike tells you about the Plano Creator module: its functionality and evolution. Watch the video now!
A planogram plays a crucial role in merchandising by determining whether shoppers will notice a specific product among all the items on the shelf. However, even the most well-thought-out planogram is useless without accurate execution in the actual store layout. Poor display execution leads to lower sales and reduced brand visibility. Products often end up …
Basic FAQs about Using Computer Vision in Retail Read More »
Planogram takes on enormous importance in merchandising. It determines whether the buyer will notice a particular product among all the goods on the shelf. Therefore, companies take the creation and updating of planograms seriously. How it Used to Be: Microsoft Excel or Microsoft PowerPoint Typically, planograms are created in Microsoft Excel or Microsoft PowerPoint. These …
Goods Checker Now Allows Creating Planograms for SKUs of Any Size Read More »
The market for computer vision solutions has found its niche amongst global trends, in particular in retail. Neural networks have learned to recover realograms using a photo of shelves with goods, thereby significantly optimizing the processing of planograms and product layout. Computer vision in retail is an indispensable advanced tool that helps to push up …
How Computer Vision Can Affect the Profits of FMCG Companies Read More »
Modern markets are constantly evolving in their competition for consumer attention. Let’s talk about a few trends that, in our opinion, really drive sales. Customization Customization is a natural step in the development of marketing in the retail of the future. It allows improving the buyer experience, making attractive offers to a specific person, thereby …
6 Trends in the Development of Modern Markets and the Future of Retail Read More »
Current-day buyer has long been spoiled by the wide range of products, the number of various stores, offers to buy goods at a discount, receive bonuses, cashback or gifts for purchases. Beneficial prices or new items on the shelves are already taken for granted. However, representatives of brands and retailers have learned to manage the …
Effective product display: why it plays an essential role in present-day retail Read More »
Consumers are increasingly making up their minds about their purchases while in the store. Bread shopping usually ends with a full basket of corn flakes, a pack of promotional tea, biscuits and dumplings. The main objective of merchandising is to correctly position the goods and racks in the store so that the right products are …
