Author name: Nancy J. Miller

In pharmaceuticals, accuracy and efficiency are critical factors for successful operations. Therefore, pharmaceutical companies are increasingly showing interest in automating business processes, including merchandising processes. Being under constant pressure from competitors, pharmaceutical companies are extensively introducing technologies such as computer vision. This helps improve the quality and speed of processes, while reducing human errors. This …

KPI analysis for brand exposure for a drug manufacturer Read More »

What's new for Goods Checker users in 2023: TOP most important updates

Goods Checker is an IT solution that automates all merchandising stages: creating and editing planograms, analyzing SKUs on store shelves, comparing displays against planograms and generating detailed analytics. Goods Checker users have already improved the employee performance, made reporting at retail outlets faster by almost 3 times and increased the percentage of compliance with planograms …

What’s new for Goods Checker users in 2024: TOP most important updates Read More »

iGeneration, or zoomers, are changing the FMCG industry. This is a generation that grew up in a digital world. Internet 24/7, a smartphone that is always at hand, unlimited access to information — all this has influenced the way they make purchases. Today iGeneration holds an increasingly large share of the target audience in almost …

How iGeneration Shops Read More »

The success of the agency, its good name, the opportunities to expand its business, and therefore gain in profits, depend on the performance of merchandisers. If employees consistently fulfill their assignments poorly, customers will observe this and switch to competitors. Restoring a business image is more difficult and expensive rather than maintaining it. The merchandiser …

Boosting Employee Performance for a Merchandising Agency Read More »

Manual labor when checking compliance with planograms, processing photos from merchandisers and preparing reports is prone to errors and requires double-checking. To improve these processes, we offer Goods Checker — a merchandising automation solution.  What is Goods Checker and Its Purpose Goods Checker is a merchandising IT solution powered by computer vision, which consists of …

Insight into Goods Checker: How Neural Network Algorithms are Prepared Read More »

Goods Checker took on the role of an innovation partner at the annual conference “DistributionMaster: Challenges and Solutions of New Reality” in Ukraine. This conference is a venue for major manufacturers, distributors, merchandising agencies and other players in the country’s FMCG market. In 2023, the conference in Kyiv pulled together over 300 participants from across …

Interest in Goods Checker at Major Conference in Kyiv Read More »

In recent years, every person has encountered computer vision (CV). For example, text translation using a smartphone camera and Google services. Once technology has penetrated everyday life, be sure that business is in it. A lot has been written about CV in FMCG and retail: what it is, its benefits, case studies, etc. Companies in …

When Companies Need to Adopt Computer Vision Read More »

Today, the market requires FMCG companies to promptly respond to changes in consumer behavior and adjust to new trends in order to sell goods efficiently. Merchandising agencies provide assistance to FMCG companies and retailers by taking on merchandising tasks while their clients can focus on other objectives such as product line expansion, marketing campaigns, analytics, …

How a Merchandising Agency Halved the Time to Audit an Outlet Read More »