Merchandising in a pharmacy has two basic objectives: draw customers to the pharmacy and promote up-sells. For example, a customer wants to buy nose drops, and at the same time takes paper tissues which he accidentally (actually not) saw on the counter. That is why marketers have a strong focus on displaying goods in the …
Ways to Improve Pharmacy Merchandising for Pharmaceutical Companies Read More »
What is image recognition? Simply put, it’s a technology that enables computers to interpret and process visual information much like humans do. This guide will explore how image recognition identifies objects, its crucial role in diverse industries, and what the future holds for this dynamic field. Key Takeaways Image recognition utilizes artificial intelligence and machine …
Understanding What Is Image Recognition: Technology, Applications, and Future Trends Read More »
Hundreds of events occur every day that have an impact on people and their purchasing behavior. Managers need to bear this in mind when making decisions about business development. Today they have to quickly respond to market changes and customer behavior in order to offer their target audience what they need at the moment. This …
Merchandising automation made easy: Goods Checker at Poland & CEE Retail Summit Goods Checker team joined the largest retail event in Poland and told exhibitors about efficient ways to automate merchandising processes. The conference took place on April 9-10 in Warsaw and brought together about 3,000 professionals from the retail sector. The Goods Checker team …
Merchandising automation made easy: Goods Checker at Poland & CEE Retail Summit Read More »
Pharmaceutical industry is highly competitive, with stringent regulatory requirements, heavy investments in research and development, and regular changes in medical requirements and the impact of patent rights. Therefore, even minor inaccuracies in business processes and lack of flexibility may result in enormous costs and fines. Process automation helps pharmaceutical companies mitigate the risk of errors …
In pharmaceuticals, accuracy and efficiency are critical factors for successful operations. Therefore, pharmaceutical companies are increasingly showing interest in automating business processes, including merchandising processes. Being under constant pressure from competitors, pharmaceutical companies are extensively introducing technologies such as computer vision. This helps improve the quality and speed of processes, while reducing human errors. This …
KPI analysis for brand exposure for a drug manufacturer Read More »
Can you imagine the working day of a merchandiser or purchasing executive today without a smartphone or laptop? Hardly, isn’t it? Everything ranging from business chats and an email to confidential documents and special programs is in a laptop and smartphone. But before penetrating the daily work life of every employee, technologies first developed and …
Technological Breakthrough in FMCG over the Last 150 Years: Retail Innovation History Read More »
Goods Checker is an IT solution that automates all merchandising stages: creating and editing planograms, analyzing SKUs on store shelves, comparing displays against planograms and generating detailed analytics. Goods Checker users have already improved the employee performance, made reporting at retail outlets faster by almost 3 times and increased the percentage of compliance with planograms …
What’s new for Goods Checker users in 2024: TOP most important updates Read More »
iGeneration, or zoomers, are changing the FMCG industry. This is a generation that grew up in a digital world. Internet 24/7, a smartphone that is always at hand, unlimited access to information — all this has influenced the way they make purchases. Today iGeneration holds an increasingly large share of the target audience in almost …
The success of the agency, its good name, the opportunities to expand its business, and therefore gain in profits, depend on the performance of merchandisers. If employees consistently fulfill their assignments poorly, customers will observe this and switch to competitors. Restoring a business image is more difficult and expensive rather than maintaining it. The merchandiser …
Boosting Employee Performance for a Merchandising Agency Read More »
