Author name: Nancy J. Miller

Hundreds of events occur every day that have an impact on people and their purchasing behavior. Managers need to bear this in mind when making decisions about business development. Today they have to quickly respond to market changes and customer behavior in order to offer their target audience what they need at the moment. This …

4 Priorities for FMCG Companies in 2024 Read More »

Pharmaceutical industry is highly competitive, with stringent regulatory requirements, heavy investments in research and development, and regular changes in medical requirements and the impact of patent rights. Therefore, even minor inaccuracies in business processes and lack of flexibility may result in enormous costs and fines. Process automation helps pharmaceutical companies mitigate the risk of errors …

Automation of Pharmaceutical Industry: Processes that Can be Assigned to Robots and Neural Networks Read More »

In pharmaceuticals, accuracy and efficiency are critical factors for successful operations. Therefore, pharmaceutical companies are increasingly showing interest in automating business processes, including merchandising processes. Being under constant pressure from competitors, pharmaceutical companies are extensively introducing technologies such as computer vision. This helps improve the quality and speed of processes, while reducing human errors. This …

KPI analysis for brand exposure for a drug manufacturer Read More »

What's new for Goods Checker users in 2023: TOP most important updates

Goods Checker is an IT solution that automates all merchandising stages: creating and editing planograms, analyzing SKUs on store shelves, comparing displays against planograms and generating detailed analytics. Goods Checker users have already improved the employee performance, made reporting at retail outlets faster by almost 3 times and increased the percentage of compliance with planograms …

What’s new for Goods Checker users in 2024: TOP most important updates Read More »

iGeneration, or zoomers, are changing the FMCG industry. This is a generation that grew up in a digital world. Internet 24/7, a smartphone that is always at hand, unlimited access to information — all this has influenced the way they make purchases. Today iGeneration holds an increasingly large share of the target audience in almost …

How iGeneration Shops Read More »

The success of the agency, its good name, the opportunities to expand its business, and therefore gain in profits, depend on the performance of merchandisers. If employees consistently fulfill their assignments poorly, customers will observe this and switch to competitors. Restoring a business image is more difficult and expensive rather than maintaining it. The merchandiser …

Boosting Employee Performance for a Merchandising Agency Read More »

Manual labor when checking compliance with planograms, processing photos from merchandisers and preparing reports is prone to errors and requires double-checking. To improve these processes, we offer Goods Checker — a merchandising automation solution.  What is Goods Checker and Its Purpose Goods Checker is a merchandising IT solution powered by computer vision, which consists of …

Insight into Goods Checker: How Neural Network Algorithms are Prepared Read More »