Planogram takes on enormous importance in merchandising. It determines whether the buyer will notice a particular product among all the goods on the shelf. Therefore, companies take the creation and updating of planograms seriously. How it Used to Be: Microsoft Excel or Microsoft PowerPoint Typically, planograms are created in Microsoft Excel or Microsoft PowerPoint. These …
Goods Checker Now Allows Creating Planograms for SKUs of Any Size Read More »
The market for computer vision solutions has found its niche amongst global trends, in particular in retail. Neural networks have learned to recover realograms using a photo of shelves with goods, thereby significantly optimizing the processing of planograms and product layout. Computer vision in retail is an indispensable advanced tool that helps to push up …
How Computer Vision Can Affect the Profits of FMCG Companies Read More »
Modern markets are constantly evolving in their competition for consumer attention. Let’s talk about a few trends that, in our opinion, really drive sales. Customization Customization is a natural step in the development of marketing in the retail of the future. It allows improving the buyer experience, making attractive offers to a specific person, thereby …
6 Trends in the Development of Modern Markets and the Future of Retail Read More »
Current-day buyer has long been spoiled by the wide range of products, the number of various stores, offers to buy goods at a discount, receive bonuses, cashback or gifts for purchases. Beneficial prices or new items on the shelves are already taken for granted. However, representatives of brands and retailers have learned to manage the …
Effective product display: why it plays an essential role in present-day retail Read More »
Consumers are increasingly making up their minds about their purchases while in the store. Bread shopping usually ends with a full basket of corn flakes, a pack of promotional tea, biscuits and dumplings. The main objective of merchandising is to correctly position the goods and racks in the store so that the right products are …
Quote Alfa-Distribution would like to thank IBA Group for high quality of operation of the Goods Checker product which helped us control product representation on store shelves and reduce merchandising costs. Company Information Alfa-Distribution is a large distribution and logistics company, a multi-brand distributor of chocolate, sweets, tea, coffee, spices, and other food products. The …
Thanks to Goods Checker, A Distributor Identified Errors in Display of Premium Goods Read More »
You are a merchandiser. You are responsible for the presentation of goods in stores: layout, placement of advertising materials, monitoring of warehouse stock balance. To provide evidence of the completion of work, you take photos of store racks, generate reports and send them to managers. Stores do not always provide good conditions for taking a …
Merchandising is an important part of sales. According to statistics, 80% of buyers decide to buy convenience goods while standing near the supermarket shelves. Therefore, manufacturing companies and distributors employ a good pool of merchandisers to ensure that the goods are displayed correctly, and supervisors to monitor this display. But in the real world things …
