eng

Hire in-house professionals or engage a third-party company? FMCG/CPG companies often face this issue. Two years ago, almost 90% of all CPG companies outsourced part of their processes to a third-party company and, in general, were satisfied with its results. But is outsourcing really that good? This article examines the pros and cons of hiring …

In-house merchandisers vs. Outstaffing vs. Outsourcing Read More »

Merchandising is the presentation of goods in a store. FMCG manufacturers and distributors use merchandising tools to manage customer attention and increase sales of the target products. Merchandising tools include the arrangement of racks, a certain layout of goods on the shelves, the location of POS materials (price tags, promotional stickers, wabblers, etc.). It’s not …

Top 5 Merchandising Mistakes Resulting in Decreasing Sales Read More »

Why analytics matters FMCG companies are good at analyzing sales at the store level: how the product is sold, the percentage of defective goods, which brand is more popular, and which is less. This is a common practice. But not everyone is able to analyze what happens to a specific product on a specific shelf. …

5 Steps to Improve Shelf Analytics at Stores Read More »

Fast-Moving Consumer Goods (FMCG) industry has been seeing rapid growth in the last few years. Statistics show that the FMCG market has reached a value of $105 billion in 2021. Experts predict it will have a Compound Annual Growth Rate (CAGR) of 3.15% from 2021 to 2028.  Consequently, the market size will increase to $131.54 billion …

5 Trends Shaping FMCG Industry in 2023 Read More »

The objective of every manager is to create working environment enabling employees to be highly engaged in their work. This is a challenging task. As evidenced in practice, merchandising is a business area with high staff turnover and low bonuses. Here we’ll try to figure out how to establish a clear and consistent employee loyalty …

Motivation Program for Merchandisers: Essential Aspects Read More »

The retail industry has seen rapid growth in the last couple of decades. According to Statista, sales in the retail industry reached $ 6.6 trillion in 2021, making it a hyper-competitive market. In order to stand out in this hyper-competitive market, many retailers rely on merchandising. Small retail businesses take the services of professional visual …

Tips for Improving Merchandising Efficiency Read More »

You can represent your storefront like a book. Managing and organizing can be incredibly easy, and a planogram helps manufacturers represent their stores graphically on a screen. It accounts for more benefits, along with remodeling your store organization in a graphical image. This article will teach you about planograms and their significance within FMCG companies. …

Planogram as an Elevator Pitch for Customers Read More »

Manufacturers collect a large amount of information from suppliers, stores, merchandisers. But this data helps to evaluate the production (manufacturer) efficiency and benefit the business only when it is correctly analyzed by the company: the necessary metrics are monitored and there is an understanding of what the data shows, together with an answer to the …

5 Important Metrics to Be Continuously Analyzed by FMCG Manufacturer Read More »

Plano Creator Module of Goods Checker: Its Functionality and Evolution Mike Savitsky, tech lead at IBA Group, and his little assistant Johnny continue to talk about Goods Checker, an IT solution for FMCG companies and distributors. Today Mike tells you about the Plano Creator module: its functionality and evolution. Watch the video now!