Planogram takes on enormous importance in merchandising. It determines whether the buyer will notice a particular product among all the goods on the shelf. Therefore, companies take the creation and updating of planograms seriously.

How it used to be: Microsoft Excel or Microsoft PowerPoint

Typically, planograms are created in Microsoft Excel or Microsoft PowerPoint. These software programs are almost always available on computers, and everyone knows how to deal with them. Difficulties arise when planograms become more complex and there are a lot of them. Creating, updating and adding product images becomes time consuming, the process is slow. During the check at the outlet, the merchandiser can easily make a mistake and miss the discrepancy between the layout and the planogram.

To address this issue, we have developed the Plano Creator module for Goods Checker.

Our offer: use Plano Creator

Plano Creator is a constructor module designed for creating electronic planograms. Using this module, a manager can create a planogram with several hundred SKUs with photos in a few minutes. This planogram will provide a realistic presentation of ​​the goods and commercial equipment.

Grid structure

Previously, Plano Creator had only one planogram option — the grid planogram. It is suitable for products of the same size, such as chocolates or tobacco products. To generate a planogram, you need to select an entire brand, sub-brand and individual SKU. Creating planograms The planogram shows the number of SKUs that need to be put on one shelf. You can display not only the final SKUs, but also the entire sub-brand. This is useful when a product has not arrived at the store. In this case, the merchandiser sees that this product may be put in this place.

Shelf structure

In our feedback from customers, we realized that the grid structure is not multifunctional. It is suitable for a very limited range of products. Most often, manufacturers and distributors have a wide range of products, which in 99% of cases have different sizes. And the grid structure of the planogram is no longer suitable here.

Therefore, we developed a shelf structure. The shelf structure allows customizing the equipment dimensions, the number of shelves, their sizes, etc.

When preparing a planogram, the dimensions of each SKU are immediately visible, and after dragging it onto the equipment, the space remaining to the end of the shelf is calculated. This helps to monitor the fill rate of the rack.
It is possible to choose the date for which the planogram is relevant. This will help not to get confused and avoid questions like: “Is this an old planogram or a new one?”

The shelf structure helps to create individual planograms, for example, for each retail chain. After all, demand varies greatly depending on the location, which means that the presentation of goods on the shelves must be adjusted to demand. Also, this approach will help to better manage the distribution of goods across retail chains.

Plano Creator helps to create and update planograms faster

Electronic planograms in general help managers and executives to receive up-to-date and aggregated data from outlets in due time. Due to this, executives can set reasonable KPIs for merchandisers and fairly evaluate employees, and managers can increase the percentage of layout compliance with planograms and track the reasons why planograms are not observed: out of stock, broken equipment, etc.

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