Goods Checker took on the role of an innovation partner at the annual conference “DistributionMaster: Challenges and Solutions of New Reality” in Ukraine. This conference is a venue for major manufacturers, distributors, merchandising agencies and other players in the country’s FMCG market. In 2023, the conference in Kyiv pulled together over 300 participants from across Ukraine, as well as foreign delegates.

This conference contributes to discovering more about other participants and developing partnering relationships. At the conference, the participants discussed the market development trends, shared their practices and the latest ideas about developing business in challenging environment, as well as methods to get a situation under control.

A good many FMCG specialists have attended this conference. This event was one the biggest segment events. Our solution has created some buzz among the participants: we discussed the solution and how to use it with key market players. The major international companies that attended the conference have already been aware of opportunities and benefits of such innovation. Small and medium businesses, in turn, are also beginning to show interest in computer vision to recognise their products on shop shelves.

Goods Checker holds promise in the Ukrainian market. Now this solution is used by one of the major Ukrainian merchandising agencies to the best advantage and recognises goods on shelves in more than 4,500 retail outlets. This solution made it possible for the agency to reduce outlet audit time up to 50%, and the merchandisers’ time to prepare reports decreased by almost 3 times.

Please recall that this year the Goods Checker team has already participated in two events in Europ: it visited Croatia in March and attended the Poland & CEE Retail Summit 2023 in April.

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