Traditional merchandising requires constant human presence to monitor shelves. This approach limits both the scope of work and its accuracy. However, modern computer vision technologies are opening up new possibilities for automating these processes. According to analysts, the computer vision market in retail will reach $15.6 billion by 2030, yet only 3% of companies have …
Image Recognition in Retail: How Data is Collected — From Cameras to Chatbots Read More »
In the fast-paced world of modern retail, one truth has become crystal clear: standard analytics tools aren’t enough. They show too much or too little, often out of context. For retail leaders, trade marketing professionals, CPG brands, and distributors, the need is clear — precise, customized insights that reflect your products, your regions, and your …
FMCG companies pay special attention to merchandising control, especially checking the placement of goods. To accelerate the process and avoid mistakes, business shifts towards automation. Today, merchandisers often use mobile applications that analyze placement of goods on the photographs, compare it to the planogram and show inconsistencies right at the sales outlet. At the same …
Local or Cloud Product Recognition: What’s Best for Your FMCG Company? Read More »
Consumers are demanding nowadays – they want to be provided with current product information, personalised offers and omnichannel shopping availability at any time. To this end, FMCG companies are automating processes and implementing artificial intelligence to meet customer expectations. Quick implementation of such IT solutions was made possible by integration using API. In this article, …
Nowadays, artificial intelligence is becoming an indispensable tool for retail trade. As reported by McKinsey, in companies, which use AI, revenue is increased by 3-5% and expenses are reduced by 15%. Solutions based on computer vision are particularly efficient. They computerise merchandise display, analyse customer behaviour and optimise product layout. Despite general belief, to bring …
Manual merchandising has hidden costs that can significantly impact a retailer’s profitability, such as high labor expenses, human errors, and missed sales opportunities. In this article, we will identify these hidden costs of manual merchandising and how to fix them, exploring practical solutions to address them. By understanding the hidden costs of manual merchandising and …
The Hidden Costs of Manual Merchandising and How to Fix Them Efficiently Read More »
Merchandising in retail involves the organization, display, and promotion of products to boost sales and improve shopping experiences. It’s about how products are presented to attract customers and encourage purchases. This article will dive into the merchandising definition and explore essential strategies like store layout, product displays, and pricing. You’ll also discover the benefits of …
Retail Merchandising Explained: Key Strategies for Success Read More »
Merchandisers are responsible for ensuring order on merchandise shelves. Retailers and manufacturers hire specialists who will audit stores and supermarkets daily. Merchandisers do not only check the display of SKU, their responsibilities include control of the filling of the shelves and monitoring the balances in store. The results of their work are documented by a …
“Growth hacking”: automating merchandising for retail Read More »
Consumer market across the world is experiencing transformation. Traditional approaches to user segmentation and sales organization are no longer as effective as they used to be. According to research data, companies lose over 4 billion dollars per year due to ineffective management of retail sales. FMCG companies must quickly adapt to the new realities. The …
What FMCG Managers Must Know About Modern Consumers Read More »
Beauty retail merchandising plays an integral role in how customers view brands and whether they will decide to purchase a brand product. In this case, every centimeter of shelf space should be used to achieve the desired effect, because improper display of goods on the shelves can lead to a significant decrease in sales. This …
Beauty Retail Merchandising: Modern Merchandising Display Management Read More »
