Consumer market across the world is experiencing transformation. Traditional approaches to user segmentation and sales organization are no longer as effective as they used to be. According to research data, companies lose over 4 billion dollars per year due to ineffective management of retail sales. FMCG companies must quickly adapt to the new realities. The …
What FMCG Managers Must Know About Modern Consumers Read More »
Beauty retail merchandising plays an integral role in how customers view brands and whether they will decide to purchase a brand product. In this case, every centimeter of shelf space should be used to achieve the desired effect, because improper display of goods on the shelves can lead to a significant decrease in sales. This …
Beauty Retail Merchandising: Modern Merchandising Display Management Read More »
Today, the battle for customers is won not in the boardroom, but on the store shelves. With an average out-of-stock rate of 7.1%, the industry loses about $4.3 billion a year — and that’s only counting the 9% of shoppers who abandon their purchase entirely if they can’t find their product. Out-of-stock, incorrect price tags …
Why Your Product Isn’t Being Sold and How to Fix It: The Truth about Retail Execution Read More »
Traditional methods of checking goods display for compliance with the planogram are time-consuming for employees: managers and merchandisers. The major consequence of such a process is its labor intensity and, therefore, low accuracy and irrelevance of analytical reports used as the basis for making assumptions about the success of a particular promotion strategy and for …
Every Minute Counts: How Neural Networks Save Managers’ Time Read More »
Business without automation is a dead-end road. Nowadays, even small companies automate their processes, for example, using CRM, BI or chatbots. However, many IT projects do not provide the efficiency expected by managers at the start. What could be done? Assess the feasibility of investments in advance. Most often, this is calculated using the return …
No product, no revenue. According to NielsenIQ survey, companies lose up to 46% of possible sales due to lack of products on the shelves. When confronted with empty shelves, 20% of consumers postponed their purchase, 10% of consumers purchased the item elsewhere, and 16% of consumers shifted to an online source. Empty shelves ultimately result …
How to Avoid Losing Profits Due to Empty Shelves? [Success Story] Read More »
Computer vision allows many companies to improve their business efficiency and competitive performance. This technology provides automation and streamlining for most processes: from inventory management to merchandising. Companies in the CPG (consumer packaged goods) sector are intensively integrating this technology to improve the efficiency of business processes and customer experience. Computer vision is used for …
The computer vision market is rapidly expanding, with the FMCG sector actively adopting this technology. Manufacturers, retailers, and distributors are using artificial intelligence to automate routine tasks, improve operational accuracy, and enhance customer experience. Despite initial barriers, modern solutions are making the implementation of computer vision simple and cost-effective, opening up new opportunities for business …
Computer Vision in FMCG: Hype or Real Difference? Read More »
Merchandising in a pharmacy has two basic objectives: draw customers to the pharmacy and promote up-sells. For example, a customer wants to buy nose drops, and at the same time takes paper tissues which he accidentally (actually not) saw on the counter. That is why marketers have a strong focus on displaying goods in the …
Ways to Improve Pharmacy Merchandising for Pharmaceutical Companies Read More »
What is image recognition? Simply put, it’s a technology that enables computers to interpret and process visual information much like humans do. This guide will explore how image recognition identifies objects, its crucial role in diverse industries, and what the future holds for this dynamic field. Key Takeaways Image recognition utilizes artificial intelligence and machine …
Understanding What Is Image Recognition: Technology, Applications, and Future Trends Read More »
