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Merchandising is the presentation of goods in a store. FMCG manufacturers and distributors use merchandising tools to manage customer attention and increase sales of the target products. Merchandising tools include the arrangement of racks, a certain layout of goods on the shelves, the location of POS materials (price tags, promotional stickers, wabblers, etc.). It’s not …

Top 5 Merchandising Mistakes Resulting in Decreasing Sales Read More »

Why analytics matters FMCG companies are good at analyzing sales at the store level: how the product is sold, the percentage of defective goods, which brand is more popular, and which is less. This is a common practice. But not everyone is able to analyze what happens to a specific product on a specific shelf. …

5 Steps to Improve Shelf Analytics at Stores Read More »

Fast-Moving Consumer Goods (FMCG) industry has been seeing rapid growth in the last few years. Statistics show that the FMCG market has reached a value of $105 billion in 2021. Experts predict it will have a Compound Annual Growth Rate (CAGR) of 3.15% from 2021 to 2028.  Consequently, the market size will increase to $131.54 billion …

5 Trends Shaping FMCG Industry in 2023 Read More »