FMCG brands are seeking to attract the younger generation to their products. Young people are a difficult target audience, they pay no regard to conventional advertising methods, and companies have to invent new promotion channels. Therefore, companies turned their attention to TikTok. In this article, we talk about how to promote on TikTok and show …
What Does A Store Audit Include? Merchandising audits are a structured process for detailed and structured checkups for retailers. These checkups are designed to ensure the retail stores comply with the agreements that you have made regarding the following in-store elements: Shelf space Promotion Product location Product displays Pricing Retail audits can have different kinds …
Top 3 Difficulties When a Merchandiser Performs a Store Audit Read More »
Out-of-stock is a huge concern for retail. According to a recent survey, 24% of shoppers are going to cut their spending on groceries. This means that people will be more careful in choosing goods and there will be fewer impulse purchases. Thereby, the competition for buyer’s attention will become even tougher. Therefore, it is essential …
What Are the Consequences of Out-of-Stock and How to Deal with It? Read More »
Goods Checker team attends Poland CEE Retail Summit 2023 Our primary objective at the conference was to meet potential customers and partners. During the two days of the summit, we were able to communicate with representatives of more than 30 companies that are interested in such solutions or are already successfully using them. All negotiations …
Goods Checker team attends Poland & CEE Retail Summit 2023 Read More »
Price tag analysis is a systematic approach that includes checking the price tags of different products sold. It is one of the staple practices of the retail industry and plays a vital role in the overall reputation of the stores. Disputes based on these price tags can lead to several problems, impacting the overall customer …
Retail is an area where innovations are readily tested. Innovative solutions in retail help to automate and speed up processes and improve their quality. However, innovation often becomes surrounded by false narratives. Mikhail Savitsky, Tech Team Lead of the Goods Checker solution, shared his opinion on computer vision issues he most often faces when communicating …
The Goods Checker team had its presentation at a panel discussion on retail automation at Business Club 5. The mission of the club is to share best practices, establish business relations between participants and promote the development of their business. The event took place in Zagreb, Croatia. It was attended by companies that are engaged …
Goods Checker Team Spoke at a Business Forum on Retail Automation Read More »
Your retail store can benefit significantly from employing effective merchandising tactics. Customers prefer to buy at a store that uses effective merchandising techniques to boost customer engagement and has well-stocked shelves. You may be able to enhance sales by helping to increase product visibility. It is now simpler for businesses to make efficient use of …
How Can FMCG/CPG Companies Use Analytical Dashboards? Read More »
A planogram is a comprehensive plan that helps design any retail store’s layout. These planograms focus on directing the customer’s attention to specific areas within the store. These also impact the points of sale within the retail store to maximize sales and revenue. These planograms have different names, such as: POGs Retail schematics Shelf space …
Planogram in Pharmacy: Why you should try a Planogram Today Read More »
Hire in-house professionals or engage a third-party company? FMCG/CPG companies often face this issue. Two years ago, almost 90% of all CPG companies outsourced part of their processes to a third-party company and, in general, were satisfied with its results. But is outsourcing really that good? This article examines the pros and cons of hiring …
In-house merchandisers vs. Outstaffing vs. Outsourcing Read More »
